IX. International Marketing
The Effect of Brand Imitation on Consumer Brand Confusion, Brand
Evaluation, and Purchase Intention (ID 25); Mengkuan Lai,
National Chengkung University; YiChueh Hung, National Chengkung
University
Religion, Acculturation and the Choice of Food Retail Outlets by
Algerian Origin Muslim Women in France: Developing Research
Propositions (ID 150); Ranam Alkayyali, University Paris-Est
Créteil (; Nathalie Prime, ESCP Europe
International Marketing Mix and Export Performance: A Spanish
Perspective (ID 252); Maria Cristina Stoian, Autonomous
University of Barcelona, Alex Rialp, Autonomous University of
Barcelona; Josep Rialp, Autonomous University of Barcelona
Empirical Investigation of the Effect of Product Differentiation
on Export Performance: A Contingent View (ID 347); Jorge
Carneiro, Pontifical Catholic University of Rio de Janeiro
(PUC-Rio); Jorge Ferreira da Silva, Pontifical Catholic
University of Rio de Janeiro (PUC-Rio); Angela da Rocha,
Pontifical Catholic University of Rio de Janeiro (PUC-Rio)